Company Profile

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  Duofu Group is a leading large-scale comprehensive private enterprise group that was founded in 2000. After being ranked among China’s top 500 enterprises in 2021, the group now boasts nearly 10,000 employees. By adhering to the strategy of “excellence as a foothold and success through diversity”, Duofu Group concentrates on enabling traditional industries to transform and upgrade, assisting emerging industries to grow rapidly, and focus on urban renewal and operation, with a focus on six business sectors: industry, investment, trade, real estate, cultural tourism, and aviation.



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Buildong New Commercial Landmarks
Boosting New Urban Development
Leading People’s New Lifestlye

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Domestic Asset Under Managemnet

Asset Management Ability

Outlets Industry

Investor and Operator

Corporate Culture

Build an Elite Team on the Basis of Putting People First, and Pursue Excellence to Lead China Outlets
Carry Out Exploration and Innovation to Promote Urban Development, and Adhere to Honesty and Trustworthiness to Create a Business Future

Build an elite team on the basis of putting people first

  OUTLET(CHINA) adheres to the development concept of “putting people first” and regards employees as its most valuable asset. Through the establishment of a clear value system, it achieves the effective combination of corporate goals and employee performance. The company pays attention to the development of the staff’s intelligence, and the motivation of the staff’s enthusiasm and spirit of innovation, to promote the staff’s self-development and self-improvement and encourage them to consciously and actively carry out the work; It emphasizes the relationship between cultural identity and group consciousness, fully understands, values, trains and motivates employees, and fully respects the personality, rights and ownership status of employees, to realize the “people-oriented management” that integrates manpower, knowledge, technology and other elements; it relies on the wisdom and strength of all employees to build an outlets elite team.

Pursue excellence to lead outlets in China

  With full enthusiasm for the outlets industry, a deep understanding of the industry development trend and years of accumulated industry experience, OUTLET(CHINA) has become an outstanding enterprise in the outlets industry with the attitude of pursuing excellence. In the growth of the profession, the communication between peers has brought it experience reference and inspiration of creativity. By choosing the best among the best in a variety of schemes, it has continuously achieved better results. OUTLET(CHINA) focuses on building the most advanced outlets in China with the spirit of pursuing excellence, and becomes the leader of outlets in China.

Carry out exploration and innovation to promote urban development

  OUTLET(CHINA) always keeps the pioneering and innovative spirit of advancing with the times, forging ahead and embracing changes, and makes every effort to build a learning elite organization to fully release the vitality of innovation elements such as “talent, capital and information” between each other, promote the deep cooperation between employees, and realize more valuable breakthrough innovation. It encourages employees to take the initiative to meet and respond to various challenges in their work, and to explore new methods and new ideas with forward-looking consciousness, so as to realize the common development and win-win situation of the enterprise and employees.

Adhere to honesty and trustworthiness to create a business future

  Honesty and trustworthiness is the cornerstone for the survival and development of OUTLET(CHINA) The company practices participatory and transparent management internally to form a strong cohesive force, so that everyone can unite to win. Externally, the company insists on being honest and trustworthy to its partners, providing sincere services, always being responsible, scrupulously abiding by business ethics, and concentrating on being a leader in China’s outlets industry.

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